Benelli Bike is joining the two-wheeled action at EICMA 2022 and we are presenting new models for 2023, offering a sneak peek of our latest bicycles.

This year’s EICMA in Milan, Italy marks our first time at the event and provides us with the opportunity to introduce the brand to the European market. At Benelli Bike’s exposition booth, the newest models are on display along with more information about the history-rich brand and our upcoming plans. EICMA 2022 is open to the press on Nov. 8 & 9 and the general public on Nov. 10-13.

Benelli Bike— also referred to as BBIKE— is a new bicycle brand that’s inspired by a long history of Italian engineering and design on two wheels. BBIKE leverages Benelli’s expertise in two-wheeled design to produce the latest and greatest in bicycle technology that pays homage to Italian bicycling and motorcycling excellence.

Our international brand carries out operations in Italy and America with close manufacturing contacts in China. Our global team encourages new and diverse ideas while our strong Italian heritage guides our bicycles’ design and aesthetics, staying true to our roots. BBIKE is already active in several markets across the world and EICMA 2022 marks our long-awaited introduction into the European market, one of the best places for two-wheeled enthusiasts.

BBIKE stands out from the pack with a competitive lineup of bicycles across several disciplines, all available at an excellent value. There are aluminum frames in addition to high-quality carbon fiber models with a range of componentry options to match riders’ specific preferences. Product categories include MTB, road, gravel, e-MTB, and e-urban bicycles.

Check out the models we currently have on display at EICMA 2022 that are only a small selection of our extensive range:

E-MTB flatten out the hills so you can explore more trails than ever. Full-suspension and hardtail options handle as well as analog MTBs while providing a boost so you can ride farther, complete more laps, or shuttle yourself up the mountain:

E-M23 2.0 EXP CARB 720

E-M23 5.0 EXP CARB 29 FS 720

E-M23 6.0 PRO AL 29 720

E-M23 7.0 PRO AL 29 FS 720 SUV

For the MTB purists, there’s nothing standard about our traditional mountain bikes designed to smash descents and conquer the slopes:

M23 3.0 EXP CARB 29 FS

E-Urban bikes are perfect for commuters and help you arrive at your destination sweat-free thanks to powerful motors and city-proof components:

E-U23 1.0 PRO AL 720 WMN SUV

E-U23 1.0 PRO CARB DISK 504

Join the fastest-growing cycling discipline and hop on a Gravel bike, complete with road geometry with MTB-inspired capabilities for off-road adventures:

G23 1.0 EXP CARB DISK

BBIKE has turned up the dial in the Road bike range, now offering top-of-the-line Shimano Di2 electronic shifting on our fastest models:

R23 6.0 ELITE CARB DISK Di2 LW

R23 6.0 EXP CARB DISK Di2 LW

Swing by our booth Hall 22, Booth L48 to say hello and meet the newest line of 2023 bik

Benelli Bike in EICMA 2022

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